Company foundation

• Support when visiting the authorities
• Determination of suitable location for the company, lawyers and tax consultants

Marketing and sales management

Storage/Fulfillment

Human Resources

• Recruiting: composing job advertisement, selection of candidates
• Cooperation with personnel consultants
• Staff coaching
• Intercultural workshops
• Sales training

• Actual state analysis of your company’s public image in Japan
• Actual state analysis of you previous marketing campaign
• Which previous strategies had been successful and can be adopted in future campaigns
• Which campaigns lacked of outcome and why?

• Strategy development consulting for e.g.:
• SWOT analysis
• Business segment analysis
• Target group analysis
• Bottleneck analysis
• Innovation and Cooperation strategy
• Choice of appropriate measures for marketing:
• Does Internet marketing makes sense for your product? If so, to what extent?
• We help you to use media efficiently (social media audit, social media consulting)
• Budget measurements:
• Which marketing campaigns are reasonable with the given budget?

• The result of the strategy consulting will be a promising marketing plan

• We design your public image in print media and the internet. This includes e.g. the creation of high quality brochures and to plug promotionally effective advertisements.
• We create Japanese homepages for you and put them into practice professionally.
• To be an effective tool a Japanese homepage must be findable – our search engine optimization will provide possible Japanese customers an easy and rapid access to your homepage

• Marketing is not a static phenomena. We measure the efficiency  of your marketing campaign in Japan constantly. Reports and evaluations on a regular basis will contribute to the measurement.
• Whenever there is room for improvement an optimization of the marketing campaign will be carried out.
• We provide creative solutions for your new marketing campaign. The benchmark for our suggestions are the contribution margin and the customers’ level of satisfaction, which we measure with questionnaires and surveys (see market research)
• We provide specific support for call handling inbound/outbound, mail and e-mail handling, online handling (chats, communities, social media), response management and much more.

Advertisement works differently in Japan. We help you to adjust your advertisement to the needs of the Japanese market

• We design your brochures and catalogues for the Japanese market
• We choose the appropriate promotional format for your product and target group
• We assist you in achieving the most promising advertisement within your advertising budget
• We put your advertisement into practice
• Based on the return flow a measurement of efficiency will be obtained

With marketing plan as basis we provide professional advise on questions of

Sales planning

• Setting of sales targets
• Development of sales strategy
• Estimation of the sales budget
• Sales activities
• Sales monitoring

Sales policy

• Indirect distribution: sale by independent authorized dealers, franchising
• Direct distribution: company owned sales office, direct sale (B2B), telesales, e-commerce, sale on commission

Sales agent and sales organisation

• Employed salesman, independent salesman, sales representative
• Leased sale-force
• Sales management by system of incentives

The sales efficiency will be monitored by regular costumer surveys.